5 Things entrepreneurs should know

notes from Robert Kiyosaki: November 2008 Webinar


Entrepreneurs should work ON the business, not IN the business, they should not do the work, they can't handle everything.


1) Have a Global Phylosophy
Remove borders worlwide, have an unselfish goal.
Create a brand and stick to it.


2) Public Relations
Be media trained, know how to speak to television, to a journalist, to the internet.
Know how to lie.
Investors that get PR go way further than those who don't.
One of the best way to promote your brand.


3) Marketing
Umbrella around your promotion, events, advertising


4) Sales
If 1, 2, 3, are strong, sales are easy, and then money pours in.


5) Money